Inca’s Treasure.
The real treasure is in our products.
Inca ‘s Treasure is a brand thats is represented by the Andean cosmovision. This concept believes that the spiritual world, human world and the Pachamama (Mother Earth) , are a universe that are permanently related. This whole view of nature is to Andean culture, a living being. Man has a soul, a life force and so do all plants, animals and terrain. Since man is nature itself he does not dominate, nor does he seek to dominate. Life and existence in nature is a moment in time.







An array that generates endless pictograms.
The logo and patterns used for this project are an abstraction of the matrix of the Andean cosmovision. It is generated by a circle with horizontal and vertical stripes, representing the three mentioned concepts: espiritual world, human world and the Pachamama. The matrix allows us to generate pictorial patterns that are transformed into graphic imagery.
This brand sells products that come from Latin America. Coffee, chocolate, chia, quinoa, etc; They are part of the products of our region that we have inherited.











Star Trade.
Origin as the main selling factor.
Our task was to create a line of coffee-based products that attract attention. Through the use of images that suggest the place of origin of coffee, we have created a bold and stylized packaging.
The name of each coffee bag is ruled by its place of origin and country. Star Trade Co. is the fair trade company that pays the right price for the best coffee beans in the world.









Mixed Emotions.
How to sell an emotion.
The idea begin this project is to sell emotions through a product. The taste is represented by emotions such as love, sadness, happiness, fear and anger. These flavors are mixed with the vodka to evoke a change in your attitude based on your preference.



Its structural design.
The spiral structure is formed by plastic tubes that invite the consumer to visualize how the liquids are combined. Two small mechanisms delineate the tubes to the bottom of the container, allowing air to enter and the liquid to be absorbed. The lid provides an airtight seal, thus closing all openings.


The functionality of the bottle.
While the front panel invites the consumer to drink, the rear panel displays phrases to illustrate the type of experience you are about to live. Because of its design, consumers can dance, jump, go wild or do whatever they want without worrying about spilling their drink or breaking the bottle.










