20/12/2019

Kumuyá.

Kumuyá

ancestral secrets

Inspired by the ancestral wealth of Latin America.

Kumuyá is a mystical energy that has ancestral powers, which have been rescued through the powerful ingredients that can be found in Latin America. This insatiable search has led us to develop products that have a nutritional benefit for our consumers.

This logo represents ancestral values such as the sun, mountains, nature, energy and mysticism. These elements also symbolize the geographical richness of this region. The packaging presents an Andean style through the use of typography and pictograms that elude ancentral mythology.

Client

Kumuyá

YEAR

2019

Category

Branding · Logo · Packaging

WEBSITE

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20/12/2019

Petit.

Nutrition, origin and love for ours.

We were in charge of redesigning the Petit Néctar product line. After the brand changed its core values, it was forced to change its line of communication. Petit is now a brand that leverages pride and a sense of belonging towards the local. This generates in its consumers the knowledge that its ingredients are inspired by their land and that they are products made by local hands.

Client

CBC - Beliv

YEAR

2019

Category

Branding · Cases of study · Illustration · Logo · Packaging

WEBSITE

Petit - Gworkshop Design | Packaging & Branding Studio

Petit Nectar - Gworkshop Design - Packaging Design & branding

Communication through packaging.

In this development we were in charge of redesign the brand without losing its main values and its form that has maintained it over the years. The logo was restructured since the typography had a classic and old style. The brand lacked a structured form and was visually rebuilt through the use of a constructive grid. The same that generated a visual balance between the two opposite edges of the brand among the free space around it.

Revitalizing the brand.

One of the most important factors was the need to modernize the brand. Its initial essence and aesthetics were maintained, however we restructured the brand through the use of a constructive grid; This allows us to have a visually balanced and geometrically proportional logo. From the typographic aspect we stick to the new guideline including a friendlier connotation; as it contains other product lines that target different target audiences.

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20/12/2019

Orgranik.

Orgranik

taste of health

Organic grains of the region.

Orgranik is a brand of products characterized by rescuing the most nutritious grains in the region. The same ones that have the most important certifications in the food sector in order to guarantee the quality of their ingredients. In this development it was intended to rescue the place with origin aligned to the nutritional benefits they offer. Its products include: quinoa, beans, lentils, among others.

Client

Mascorona

YEAR

2019

Category

Logo · Packaging

WEBSITE

Orgranik - Gworkshop Design | Packaging & Branding studio

Products with export sights.

Within this product line we can highlight the natural products of the elaborated products. However, the importance of maintaining brand and packaging guidelines allows an association towards the brand and also that of generating a broad brand architecture with variations in its guidelines.

Furthermore, in the development of Rapilunch, we used a 100% biodegradable packaging. Part of being a brand that highlights its organic values, it also differentiates itself by caring for the environment through the use of environmentally friendly raw materials.

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18/12/2019

Mamma Quinoa.

The quinoa properties.

Mamma Quinoa cereals are made from 100% natural quinoa and have all the characteristics that a health and wellness oriented consumer looks for in their daily diet. It has a high amount of fiber, rich in minerals, gluten-free, transgenic-free and made with the best premium quinoa from Ecuador.

Client

Mamma Quinoa

YEAR

2019-2022

Category

Logo · Packaging

WEBSITE

Mamma Quinoa - Gworkshop Design | Packaging and branding studio

Mother of all grains

MAMMA QUINOA

El romance por la quinua empezó hace más de 30 años cuando la empresa fue fundada con la visión de traer todos los beneficios de este grano andino a un mercado más amplio y global. Hoy en día, apoyan a más de 400 familias que cultivan quinua con técnicas ancestrales en medio de la belleza de los Andes ecuatorianos.

Mamma Quinoa one of the best foods that mother nature has given us.

A healthy snack at any time.

n this development, the guidelines of the brand were maintained but it was differentiated from the rest of the products. Through the use of color and photography, you can appreciate the flavor of each of them accompanied by their main benefits.

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18/12/2019

Corfruit.

Corfruit

DRIED FRUITS

Natural, colorful and bold.

We were in charge of designing a new line of products based on dried fruits. These fruit mix are characterized by carrying ingredients with a high nutritional value. As a result we incorporate bold colors and fonts with a natural and healthy connotation. Additionally, the photographic use helps clarify the ingredients that each of these products contains.

Client

Corfruit

YEAR

2018

Category

Packaging

WEBSITE

admin

17/12/2019

karay.

Karay

NATURAL foods

A brand that highlights the health.

Karay is a new brand in the Ecuadorian market that is innovating in the area of healthy products. They have been characterized by incorporating fruits, seeds, vegetables and ingredients native to Ecuador and South America. Within their motto they buy from small producers, thus supporting the growth and development of the country.

Among its main product lines are: fruit snacks, chips, flours, oils, butter, finished product bases, etc.

Client

Karay Foods

YEAR

2018 - 2022

Category

Branding · Logo · Packaging

WEBSITE

Karay foods - Gworkshop Design | Packaging and branding studio

Grow in different categories with the same visual style.

We focus on using the color black as a visual code of brand representation since it is not very common in the category. This allows us to differentiate ourselves from the rest and grow in different categories under the same brand guidelines. It also has a typographic and visual style that draws on the style of the South American blackboard and chalk market. In this way the black background in contrast to the liveliness of the photography allows us to enhance the packaging and appeal to the appetite of the product.

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17/12/2019

Miraflores kids.

Miraflores

KIDS yogurt

A brand with years of experience.

The Miraflores brand is one of the benchmarks in dairy products in the Ecuadorian market. With more than 60 years in the market, it has been innovating in the development of products to be at the forefront in one of the most demanded categories nationwide.

Client

Alimec - Miraflores

YEAR

2018

Category

Branding · Illustration · Packaging

WEBSITE

A character that brings the brand to life.

In this development, we were in charge of developing the new line of yogurts for the children's category. The brand character was revitalized to give it a more youthful and modern aptitude that goes with the current lifestyle of our consumer.

Character design developed by: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. // www.behance.net/Black-Studio

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17/12/2019

Mc Cormick.

McCormick

SALSA Dips

Client

McCormick

YEAR

2018

Category

Packaging

WEBSITE

admin

16/12/2019

Dj’s.

Dj’s

chocolates

A brand that comes to life through its product.

Dj’s is a chocolate brand filled with different ingredients for the American market. We saw the need to create a series of characters that emulate the shape and texture of the product and also invite the consumer to try.

The brand clearly reflects the use headphones as an element of differentiation. We focus on creating different characters that symbolize different styles of music. These funny and noisy characters help us create a world that lives around these chocolates.

Client

Dj's Chocolate

YEAR

2018

Category

Branding · Logo · Packaging

admin

16/12/2019

Wanabana.

Wanabana

FRUIT PUREE

Innovating the fruit market.

The main objective of this project was to create a brand that could connote: freshness, naturalness and be healthy. It is important to mention that one of the challenges was to communicate its main attributes in two languages: Spanish and English. In addition, we had to target a broad target group since these products are well recognized in the infant and newborn category.

Client

AustroFood

YEAR

2018

Category

Packaging

WEBSITE

A product for a wide market segment.

The solution for this project was to create a form that suggests the extraction of the fruit, in addition to being able to generate a focal point for the rapid differentiation between each flavor. The white background helps to emphasize the naturalness and freshness of the product. The typographic style is represented by the well-known markets in Latin America that normally go to buy fresh fruit.

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Orgranik

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Mother of all grains

MAMMA QUINOA

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Karay

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McCormick

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