La Universal

Branding · Cases of study · Illustration · Logo · Packaging

Kunana.

Minerva.

Branding · Packaging

Morena.

Cases of study · Illustration · Packaging

Ranger Rings.

Miraflores probióticos.

La Universal.

Illustration · Packaging

Mulata.

Branding · Cases of study · Packaging

CCBB - Gworkshop Design | Packaging and branding studio

Chiki.

Cases of study · Illustration · Packaging

Miraflores.

Ranger Pops.

Cinchona.

Cases of study · Logo · Packaging

Soleg.

Kumuya - Gworkshop Design | Packaging and branding studio

Kumuyá.

Branding · Cases of study · Illustration · Logo · Packaging

Petit.

Branding · Illustration · Packaging

Miraflores kids.

Mc Cormick.

Dj’s.

Wanabana.

Vivo.

Illustration · Packaging

Kunapops.

Logo · Packaging

Kaolati.

Inkari.

Intelligent Nutrition - Gworkshop Design

In.

Sierra.

Logo · Packaging

Montañes.

admin

10/02/2025

A brand and packaging was created that seeks to elevate dietary supplements to a clinical level of excellence. Where the innovation of scientific processes, the purity and high quality of the raw materials, merge to generate a transcendental impact on health.

Each formula is a masterpiece by the founder and specialist Christina Lima and businessman Gabriel Coronel. Inspired by ancient wisdom and the purity of nature, the power of science is mixed to create an avant-garde brand based on science and innovation.

Client

Neek suplement - USA

YEAR

2025

Category

A vision of transformative health.

Transforming lives through clinical supplements that fuse the effectiveness of medicine with the benefits that nature offers us, guided by the firm belief that optimal health is achievable naturally.

Within the development of the project, a holographic material was used in the printing process, which allows the product to be linked to the world of innovation and functionality.

Neek = Semilla

In the language of the Mayan culture, "NEEK" means "seed." It symbolizes the origin of health and well-being, the initial spark of vitality that nourishes and strengthens. Just as a seed contains the potential to grow and flourish.

admin

28/03/2024

Kunana.

A brand with positive impact.

We were in charge of developing the brand and packaging concept for the world's first banana milk. A dairy-free, plant-based drink that is high in protein and low in sugar.

The brand was developed that has a key message which is "rescuing bananas that goes to wasted." Using “ugly” bananas prevents food waste and helps local farmers and their communities generate more income.

Client

Kunana

YEAR

2024

Category

Branding · Cases of study · Illustration · Logo · Packaging

Made with rescued bananas.

Not all bananas that grows end up on supermarket shelves. “Ugly” bananas contain the same nutrients, but are often dismissed just because of their appearance. In fact, around 1.3 million tons of bananas are wasted every year. We think they are perfect enough to consume!

Cool Bananas.

We think imperfect bananas make a pretty perfect drink, Go BANANAS…

admin

19/02/2023

Minerva.

Redesigning an Ecuadorian coffee icon.

We were in charge of redesigning their packaging of one of the coffee brands with the longest history in the Ecuadorian market.

One of the most important challenges was to incorporate messages and attributes that generate a better purchase promise, but maintaining its essence and image parameters that have been maintained since its inception.

Client

Minerva

YEAR

2023

Category

Branding · Packaging

The details are what count.

During development, the elements that the consumer associated with the brand and product were identified. After this, a packaging architecture was generated that allows it to grow over time, but giving it a much more modern and current look. The important thing is that the consumer feels that their usual product has not changed, but has simply been modernized.

admin

07/06/2022

Morena.

Burnt Cheesecake style.

We were in charge of developing the brand and packaging for “Morena Casa de Tartas”. This brand rescued the elegance and delicacy of the cake fused with the unique flavor and texture of its ingredients.

Client

Morena Casa de Tartas

YEAR

2022

Category

Packaging as a differentiating element.

Kraft paper is one of the elements that we use in our packaging since it has binding connotations of craftsmanship. In addition to the use of a rubric written by the people who put so much dedication and affection into each of their cakes; making the packaging contain emotional factors for the consumer. The main element of the brand was enhanced by adorning its communication and design throughout the entire package.

The perfect balance.

The color used harmonizes and gives warmth to the product, providing it with a differentiating and elegant communication, which undoubtedly enhances flavors, modernizes and encourages you to try it.

admin

18/01/2022

Ranger Rings.

A snack full of adventures.

We were in charge of developing the new line of quinoa and chia snacks for the Ranger brand. These packages highlight the main character "BRUSS", who discovers worlds with unique characteristics in space.

Client

Dumonde

YEAR

2022

Category

Cases of study · Illustration · Packaging

The Adventures of Bruss.

We develop a character who lives in a galaxy full of planets. Bruss is a born explorer who has a great imagination, this leads him to live stories full of emotion. Thus making it the most important element of the brand's storytelling.

A galaxy full of flavor.

The Illustrations on the packages demonstrate Bruss's adventures regarding the discovery of these new planets. The same ones that are represented by the particular flavor of each of the snacks. Additionally, they are complemented with visual elements such as the rocket, the space propeller and the one to fly through space; to complement the communication of each story.

Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio

admin

17/01/2022

Miraflores probióticos.

Redesigning the traditional line.

In this redesign, the guidelines of the brand and its packaging were maintained, giving it a renewed and fresh image, along with the functional benefits of probiotics. Visual elements were enhanced with the use of photography to add the indulgence factor to the product. In addition, a much more environmentally friendly packaging was introduced that goes with current market trends.

Client

Alimec - Miraflores

YEAR

2022

Category

Antes

Después

Ecofriendly packaging.

In this development, innovation lies in the development of the container. Through an embossing system, the cardboard is folded to minimize the space it occupies when it is discarded. It also allows you to use up to 85% less plastic than the traditional bottles used in this category.

admin

17/01/2022

La Universal.

La Universal

Chocolates y Caramelos

El Bandido.

We were in charge of developing a series of products for La Universal. El Bandido is a brand of chocolate coated wafer biscuit. These two developments we had to maintain the essence of the brand, integrating new skills or poses that interact with the product. So we can expand the product line while maintaining the pillars of the brand.

Client

La Universal

YEAR

2022

Category

Illustration · Packaging

La Universal- Gworkshop Design | Packaging and branding studio

Products that helps the buyer consumer.

Today we look for products that solve people's life. Mix Piñata is a product that includes a mix of candies, lollipops and chocolates, which allow the user to take a product with a specific goal.

Mix cola is a product that contains the flavors of the most emblematic colas in the Ecuadorian market. The packaging encompasses a pop art communication that eludes the graphic style of these products.

Season products.

We incorporate the use of characters that contain the shape of the products in order to communicate an emotional message. In this way we get the brand to become more emotional and allow it to expand its values through its communication.

Illustration campaign «Dar es un regalo Universal» developed by: MullenLowe Delta

admin

18/08/2021

Limonada Miraflores.

Fresh and natural.

The new line of cold pressed lemonades from Miraflores was introduced to the national market. In this development we mix the refreshing of lemonade with exotic flavors, through a striking and colorful communication.

Client

Alimec - Miraflores

YEAR

2021