Sofisticación y limpieza como distintivos de marca.
![Soleg – Gworkshop Design | Packaging & Branding studio Soleg - Gworkshop Design | Packaging & Branding studio](https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1.jpg 1300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-300x200.jpg 300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-1024x683.jpg 1024w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-768x512.jpg 768w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-75x50.jpg 75w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-650x434.jpg 650w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-1000x667.jpg 1000w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg3-1-50x33.jpg 50w)
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![Soleg – Gworkshop Design | Packaging & Branding studio Soleg - Gworkshop Design | Packaging & Branding studio](https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1.jpg 1300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-300x185.jpg 300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-1024x631.jpg 1024w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-768x473.jpg 768w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-81x50.jpg 81w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-650x401.jpg 650w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-1000x616.jpg 1000w, https://gworkshopdesign.com/wp-content/uploads/2019/12/solegnueces-1-50x31.jpg 50w)
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Arquitectura del packaging.
![Soleg – Gworkshop Design | Packaging & Branding studio Soleg - Gworkshop Design | Packaging & Branding studio](https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2.jpg 1300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-300x200.jpg 300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-1024x683.jpg 1024w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-768x512.jpg 768w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-75x50.jpg 75w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-650x434.jpg 650w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-1000x667.jpg 1000w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg6-2-50x33.jpg 50w)
![Soleg – Gworkshop Design | Packaging & Branding studio Soleg - Gworkshop Design | Packaging & Branding studio](https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5.jpg 1300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-300x185.jpg 300w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-1024x631.jpg 1024w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-768x473.jpg 768w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-81x50.jpg 81w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-650x401.jpg 650w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-1000x616.jpg 1000w, https://gworkshopdesign.com/wp-content/uploads/2019/12/soleg-5-50x31.jpg 50w)
Sofisticación y limpieza como distintivos de marca.
Estuvimos a cargo del desarrollo de una línea de empaque para el mercado ecuatoriano. A través del uso tipográfico rompimos las palabras del denominativo para darle dinamismo al diseño. Este sistema nos permite adaptar cualquier producto de esta línea y generar una arquitectura de marca sostenible en el tiempo. El uso cromático nos permite resaltar la fotografía del producto generando una armonía y equilibrio entre todos los elementos visuales.
Arquitectura del packaging.
La idea de este proyecto era generar una connotación elegante y sofisticada, además de la armonía y la limpieza entre sus elementos que permiten que los productos se destaquen por sí mismos. Lo que hace que esta propuesta sea innovadora en el mercado. Es el uso de la tipografía «Didot» que presenta un alto contraste entre las líneas finas y las verticales gruesas contra la belleza de la fotografía.