Packaging Archives - Gworkshop Design

Neek.

admin — Mon, 10 Feb 2025 14:03:57 +0000

An high-quality science based brand.

A brand and packaging was created that seeks to elevate dietary supplements to a clinical level of excellence. Where the innovation of scientific processes, the purity and high quality of the raw materials, merge to generate a transcendental impact on health.

Each formula is a masterpiece by the founder and specialist Christina Lima and businessman Gabriel Coronel. Inspired by ancient wisdom and the purity of nature, the power of science is mixed to create an avant-garde brand based on science and innovation.

Client

Neek suplement - USA

Project Date

2025

Category

Branding · Cases of study · Logo · Packaging

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A vision of transformative health.

Transforming lives through clinical supplements that fuse the effectiveness of medicine with the benefits that nature offers us, guided by the firm belief that optimal health is achievable naturally.

Within the development of the project, a holographic material was used in the printing process, which allows the product to be linked to the world of innovation and functionality.

Neek = Semilla

In the language of the Mayan culture, "NEEK" means "seed." It symbolizes the origin of health and well-being, the initial spark of vitality that nourishes and strengthens. Just as a seed contains the potential to grow and flourish.

The post Neek. appeared first on Gworkshop Design.

Kunana.

admin — Thu, 28 Mar 2024 17:54:58 +0000

A brand with positive impact.

We were in charge of developing the brand and packaging concept for the world's first banana milk. A dairy-free, plant-based drink that is high in protein and low in sugar.

The brand was developed that has a key message which is "rescuing bananas that goes to wasted." Using “ugly” bananas prevents food waste and helps local farmers and their communities generate more income.

Client

Kunana

Project Date

2024

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Made with rescued bananas.

Not all bananas that grows end up on supermarket shelves. “Ugly” bananas contain the same nutrients, but are often dismissed just because of their appearance. In fact, around 1.3 million tons of bananas are wasted every year. We think they are perfect enough to consume!

Cool Bananas.

We think imperfect bananas make a pretty perfect drink, Go BANANAS…

The post Kunana. appeared first on Gworkshop Design.

Minerva.

admin — Sun, 19 Feb 2023 19:38:59 +0000

Redesigning an Ecuadorian coffee icon.

We were in charge of redesigning their packaging of one of the coffee brands with the longest history in the Ecuadorian market.

One of the most important challenges was to incorporate messages and attributes that generate a better purchase promise, but maintaining its essence and image parameters that have been maintained since its inception.

Client

Minerva

Project Date

2023

Category

Branding · Packaging

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The details are what count.

During development, the elements that the consumer associated with the brand and product were identified. After this, a packaging architecture was generated that allows it to grow over time, but giving it a much more modern and current look. The important thing is that the consumer feels that their usual product has not changed, but has simply been modernized.

The post Minerva. appeared first on Gworkshop Design.

Morena.

admin — Tue, 07 Jun 2022 21:06:28 +0000

Burnt Cheesecake style.

We were in charge of developing the brand and packaging for “Morena Casa de Tartas”. This brand rescued the elegance and delicacy of the cake fused with the unique flavor and texture of its ingredients.

Client

Morena Casa de Tartas

Project Date

2022

Category

Branding · Cases of study · Logo · Packaging

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Packaging as a differentiating element.

Kraft paper is one of the elements that we use in our packaging since it has binding connotations of craftsmanship. In addition to the use of a rubric written by the people who put so much dedication and affection into each of their cakes; making the packaging contain emotional factors for the consumer. The main element of the brand was enhanced by adorning its communication and design throughout the entire package.

The perfect balance.

The color used harmonizes and gives warmth to the product, providing it with a differentiating and elegant communication, which undoubtedly enhances flavors, modernizes and encourages you to try it.

The post Morena. appeared first on Gworkshop Design.

Ranger Rings.

admin — Tue, 18 Jan 2022 22:05:18 +0000

A snack full of adventures.

We were in charge of developing the new line of quinoa and chia snacks for the Ranger brand. These packages highlight the main character "BRUSS", who discovers worlds with unique characteristics in space.

Client

Dumonde

Project Date

2022

Category

Cases of study · Illustration · Packaging

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The Adventures of Bruss.

We develop a character who lives in a galaxy full of planets. Bruss is a born explorer who has a great imagination, this leads him to live stories full of emotion. Thus making it the most important element of the brand's storytelling.

A galaxy full of flavor.

The Illustrations on the packages demonstrate Bruss's adventures regarding the discovery of these new planets. The same ones that are represented by the particular flavor of each of the snacks. Additionally, they are complemented with visual elements such as the rocket, the space propeller and the one to fly through space; to complement the communication of each story.

Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio

The post Ranger Rings. appeared first on Gworkshop Design.

Miraflores probióticos.

admin — Mon, 17 Jan 2022 23:08:46 +0000

Redesigning the traditional line.

In this redesign, the guidelines of the brand and its packaging were maintained, giving it a renewed and fresh image, along with the functional benefits of probiotics. Visual elements were enhanced with the use of photography to add the indulgence factor to the product. In addition, a much more environmentally friendly packaging was introduced that goes with current market trends.

Client

Alimec - Miraflores

Project Date

2022

Category

Packaging

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Antes

Después

Ecofriendly packaging.

In this development, innovation lies in the development of the container. Through an embossing system, the cardboard is folded to minimize the space it occupies when it is discarded. It also allows you to use up to 85% less plastic than the traditional bottles used in this category.

The post Miraflores probióticos. appeared first on Gworkshop Design.

La Universal.

admin — Mon, 17 Jan 2022 19:58:13 +0000

La Universal

Chocolates y Caramelos

El Bandido.

We were in charge of developing a series of products for La Universal. El Bandido is a brand of chocolate coated wafer biscuit. These two developments we had to maintain the essence of the brand, integrating new skills or poses that interact with the product. So we can expand the product line while maintaining the pillars of the brand.

Client

La Universal

Project Date

2022

Category

Illustration · Packaging

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Products that helps the buyer consumer.

Today we look for products that solve people's life. Mix Piñata is a product that includes a mix of candies, lollipops and chocolates, which allow the user to take a product with a specific goal.

Mix cola is a product that contains the flavors of the most emblematic colas in the Ecuadorian market. The packaging encompasses a pop art communication that eludes the graphic style of these products.

Season products.

We incorporate the use of characters that contain the shape of the products in order to communicate an emotional message. In this way we get the brand to become more emotional and allow it to expand its values through its communication.

Illustration campaign «Dar es un regalo Universal» developed by: MullenLowe Delta

The post La Universal. appeared first on Gworkshop Design.

Mulata.

admin — Sat, 10 Apr 2021 22:24:21 +0000

Mulata

Mestizaje_culinario

The mixture of culture and flavors.

Culinary miscegenation is the union of two cultures that has been characterized in Ecuador for many centuries. This union has been the perfect alliance to rescue and innovate in the development of different products and their main dishes.

The constant discovery of flavors and textures is the main challenge of any brand. That is why Mulata experiments and creates a gastronomic alternative to be relevant and unique in the consumer's mind.

Client

Mulata

Project Date

2021

Category

Branding · Cases of study · Logo · Packaging

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The post Mulata. appeared first on Gworkshop Design.

Chiki.

admin — Sat, 27 Mar 2021 14:34:38 +0000

Chiki

Fountain of youth

Celebrating culture.

Chiki Chiki Boom Boom aim to inspire our people to EAT, DRINK MEJOR + DO GOOD VIBRAS. We create products that are good for you, good for the Earth, and good for the culture. The spirit of our traditions is rooted in our superfoods that bring happiness, health & longevity.

Client

Chiki Chiki Boom boom

Project Date

2021

Category

Branding · Cases of study · Packaging

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The valley of longevity.

Chiki Chiki Boom Boom is an ancient recipe that is hundreds of years old, made from herbs, flowers and alkaline mountain water that is produced and bottled in Ecuador.

It comes from a region called Vilcabamba, better known as the "Valley of Longevity." The area sits under the Equator, nestled between the Amazon and the Andes. The urban legend of this fountain of youth is that every time you drink, you live one more day.

Colorful & powerful.

The essence of packaging is to evoke the naturalness and functionality of its ingredients. We incorporate bright colors that are born from our culture mixed with the musical rhythm of the brand, thus giving rise to a powerful ancestral mix.

As part of his storytelling, he mixes Latin Spanish with English to appeal to the American consumer. In addition, one plant is planted per bottle sold. LATIN BOOM !!!

The post Chiki. appeared first on Gworkshop Design.

Arkade.

admin — Fri, 02 Oct 2020 12:59:31 +0000

Arkade

gaming BLASTER

The future of gaming.

Arkade is a brand that develops electronic devices to interact with video games. Gaming Blaster allows you to enjoy your favorite FPS games on PC and mobile devices, immersing you in a 360-degree experience, where you can control, spin, aim and shoot your opponents in a unique and fun way.

Now a day we are used to designing packaging, without first showing how spectacular and incredible a product can be. In this development we wanted to highlight the beauty of the product through its design and functionality so that this is its greatest focal point. Without a doubt there is no better packaging design than transparency, since it allows you to show what you are really buying.

Client

Arkade

Project Date

2020

Category

Branding · Packaging

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Futuristic, rude and disruptive.

It´s unique style has a futuristic and disruptive connotation like no other brand has managed to capture. This device works with a hundred video games that allows you to immerse yourself in a unique experience with FPS video games.

Arkade Gaming Blaster stands out for its: hight precision gyroscope, motion tracking, low latency bluetooth, haptic feedback, rechargeable battery and live streaming.

Gaming Blaster

Works with your favorite FPS games on PC and Mobile.

Take a look

The importance of an objective communication.

The importance of a brand development is to be able to expand the linear with creative ideas that follow a clear pattern of communication. The shelfs are undoubtedly one of the elements in which we can provide it with important information that allow the product to tell a story as a whole of its functional attributes.

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Packaging Archives - Gworkshop Design

Neek.

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Kunana.

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Minerva.

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Morena.

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Ranger Rings.

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Miraflores probióticos.

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La Universal.

La Universal

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Mulata.

Mulata

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Chiki.

Chiki

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Arkade.

Arkade

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Gaming Blaster