Logo Archives - Gworkshop Design

Neek.

admin — Mon, 10 Feb 2025 14:03:57 +0000

An high-quality science based brand.

A brand and packaging was created that seeks to elevate dietary supplements to a clinical level of excellence. Where the innovation of scientific processes, the purity and high quality of the raw materials, merge to generate a transcendental impact on health.

Each formula is a masterpiece by the founder and specialist Christina Lima and businessman Gabriel Coronel. Inspired by ancient wisdom and the purity of nature, the power of science is mixed to create an avant-garde brand based on science and innovation.

Client

Neek suplement - USA

Project Date

2025

Category

Branding · Cases of study · Logo · Packaging

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A vision of transformative health.

Transforming lives through clinical supplements that fuse the effectiveness of medicine with the benefits that nature offers us, guided by the firm belief that optimal health is achievable naturally.

Within the development of the project, a holographic material was used in the printing process, which allows the product to be linked to the world of innovation and functionality.

Neek = Semilla

In the language of the Mayan culture, "NEEK" means "seed." It symbolizes the origin of health and well-being, the initial spark of vitality that nourishes and strengthens. Just as a seed contains the potential to grow and flourish.

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Kunana.

admin — Thu, 28 Mar 2024 17:54:58 +0000

A brand with positive impact.

We were in charge of developing the brand and packaging concept for the world's first banana milk. A dairy-free, plant-based drink that is high in protein and low in sugar.

The brand was developed that has a key message which is "rescuing bananas that goes to wasted." Using “ugly” bananas prevents food waste and helps local farmers and their communities generate more income.

Client

Kunana

Project Date

2024

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Made with rescued bananas.

Not all bananas that grows end up on supermarket shelves. “Ugly” bananas contain the same nutrients, but are often dismissed just because of their appearance. In fact, around 1.3 million tons of bananas are wasted every year. We think they are perfect enough to consume!

Cool Bananas.

We think imperfect bananas make a pretty perfect drink, Go BANANAS…

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Morena.

admin — Tue, 07 Jun 2022 21:06:28 +0000

Burnt Cheesecake style.

We were in charge of developing the brand and packaging for “Morena Casa de Tartas”. This brand rescued the elegance and delicacy of the cake fused with the unique flavor and texture of its ingredients.

Client

Morena Casa de Tartas

Project Date

2022

Category

Branding · Cases of study · Logo · Packaging

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Packaging as a differentiating element.

Kraft paper is one of the elements that we use in our packaging since it has binding connotations of craftsmanship. In addition to the use of a rubric written by the people who put so much dedication and affection into each of their cakes; making the packaging contain emotional factors for the consumer. The main element of the brand was enhanced by adorning its communication and design throughout the entire package.

The perfect balance.

The color used harmonizes and gives warmth to the product, providing it with a differentiating and elegant communication, which undoubtedly enhances flavors, modernizes and encourages you to try it.

The post Morena. appeared first on Gworkshop Design.

Mulata.

admin — Sat, 10 Apr 2021 22:24:21 +0000

Mulata

Mestizaje_culinario

The mixture of culture and flavors.

Culinary miscegenation is the union of two cultures that has been characterized in Ecuador for many centuries. This union has been the perfect alliance to rescue and innovate in the development of different products and their main dishes.

The constant discovery of flavors and textures is the main challenge of any brand. That is why Mulata experiments and creates a gastronomic alternative to be relevant and unique in the consumer's mind.

Client

Mulata

Project Date

2021

Category

Branding · Cases of study · Logo · Packaging

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Garza.

admin — Thu, 01 Oct 2020 21:41:56 +0000

Restructuring the brand and packaging.

In this development we redesigned the Garza brand after 45 years of being in the national market. We felt the need to modernize the logo in conjunction with the packaging as it lacked differentiating visual elements. The challenge was to keep consumers who already knew the products, however, provide them with features that allow us to strengthen branding and incorporate new products to their line.

Client

Proquim

Project Date

2020-2021

Category

Logo · Packaging

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Antes

Después

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Livekuna.

admin — Sun, 24 May 2020 18:30:33 +0000

LiveKuna

superfood pasta

Superfoods as a lifestyle.

The challenge of this project was to communicate how healthy and nutritious this new line of pasta is. Within which they are characterized by having as their main ingredient the different types of superfoods. However, these two product lines have a distinctive color: red (protein and fiber) and green (multigrain).

Client

Livekuna

Project Date

2020

Category

Logo · Packaging

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A healthy nutrition.

These products carry a high amount of nutrients based on high protein and fiber content. In addition they do not have trans fats, nor cholesterol, thus allowing to have a balanced diet low in calories without preservatives or additives.

The post Livekuna. appeared first on Gworkshop Design.

Ranger Pops.

admin — Mon, 17 Feb 2020 21:19:31 +0000

Ranger Pops

SNACK WITH IMAGINATION

Creating stories through the brand.

We were in charge of developing a line of snacks that tell a story through their products. We develop a character that lives in a world full of adventures. Bruss in an innate explorer who likes reading and has a great imagination, this leads him to live stories full of fun and emotions.

Inspired by the style of comic's and children's books, we developed a line of packaging that expresses the attributes of the product, in addition to energizing the character and relating to the differences adventures that Bruss is about to experience.

Client

Dumonde

Project Date

2020

Category

Illustration · Logo · Packaging

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Bruss the real ranger.

«Life is full of adventures, adventures that become stories, stories that leave us valuable experiences. The Rangers create their stories based on our values: courage, honesty and imagination ».

Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio

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Cinchona.

admin — Sat, 21 Dec 2019 20:11:17 +0000

Discovering the origins of quinine.

The story goes that a Jesuit from Lojano discovered the cure for malaria and had the gesture of giving it to all humanity. We believe in the purity of this type of gesture and that is why we create a tonic water of the highest quality so that you can proudly share its Andean flavor.

The volcanic water of the Andes mixes with the purity of the quinine in the effervescence of our Cinchona Drinks. A slight sour and bitter flavor highlights its flavor, while the groundwater of the mythical Cayambe volcano gives it an exotic texture for the palate.

Client

Cinchona Drinks

Project Date

2020 - 2021

Category

Branding · Cases of study · Logo · Packaging

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STORYTELLING

The legacy of Pedro Leiva.

Un dia, un jesuita del pueblo de Loja, cayó enfermo de malaria, acercándose así a la muerte. Don pedro, con el conocimiento de esta mágica planta, logro curarlo…

El sacerdote después de estar curado, logró tratar y sanar a una autoridad española de Loja. A su vez, esta autoridad curó a la esposa del virrey del Perú, el Conde de Chinchón, de donde viene el nombre que hoy le conocemos a la planta: Cinchona. Al ver las maravillas de la planta, el Conde se la llevó a Europa…

Este pequeño gesto de Don Pedro Leiva significó, no solo lavar la vida de un jesuita, pero se transformó después en la solución para tratar una de las enfermedades más letales de la humanidad, la malaria, salvando así a toda Europa sin ni siquiera darse cuenta.

Contemporary design evoking bygone eras.

The challenge of this project was to develop a brand and packaging that communicates and tells the story of Pedro Leiva. We use illustrations and ornaments that symbolize the cinchona plant, in addition to the use of decorative elements characteristic of the seventeenth century. The use of two main colors such as blue and gold has connotations linked to the purity, history and ties of the ingredients of this product. With the use of color we understand the change in flavor between each bottle.

The use of the Natural cinchona allows the product to be illuminated under the use of black light, highlighting a deep blue color. This is why the main color of the brand is reflected by this color.

Minimizing the environmental impact.

This four-pack development aims to minimize the use of cardboard to make it a more environmentally friendly packaging. Reducing up to 60% of the use of the material, without the need to compromise its structure and functionality. It has a system in the upper part that allows the consumer to grasp the product and providing a high level of support to the packaging.

The post Cinchona. appeared first on Gworkshop Design.

Soleg.

admin — Fri, 20 Dec 2019 19:28:17 +0000

Soleg

DRIED FRUITS

Sophistication and simplicity as brand hallmarks.

We were in charge of developing a packaging line for the Ecuadorian market. Through typographic use we break the words of the ingredient to give dynamism to the design. This system allows us to adapt any product of this line and generate a sustainable brand architecture over time. The chromatic use allows us to highlight the photograph of the product generating a harmony and balance between all the visual elements.

Client

Mascorona

Project Date

2019

Category

Cases of study · Logo · Packaging

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Brand Architecture.

The idea of this project was to generate an elegant and sophisticated connotation, in addition to the harmony and cleanliness among its elements. This allows the products to stand out on their own. What makes this proposal innovative in the market. It is the use of the "Didot" typography that presents a high contrast between the thin lines and the thick verticals against the beauty of photography.

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Kumuyá.

admin — Fri, 20 Dec 2019 16:28:25 +0000

Kumuyá

ancestral secrets

Inspired by the ancestral wealth of Latin America.

Kumuyá is a mystical energy that has ancestral powers, which have been rescued through the powerful ingredients that can be found in Latin America. This insatiable search has led us to develop products that have a nutritional benefit for our consumers.

This logo represents ancestral values such as the sun, mountains, nature, energy and mysticism. These elements also symbolize the geographical richness of this region. The packaging presents an Andean style through the use of typography and pictograms that elude ancentral mythology.

Client

Kumuyá

Project Date

2019

Category

Branding · Logo · Packaging

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Logo Archives - Gworkshop Design

Neek.

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Kunana.

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Morena.

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Mulata.

Mulata

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Garza.

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Livekuna.

LiveKuna

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Ranger Pops.

Ranger Pops

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Cinchona.

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STORYTELLING

The legacy of Pedro Leiva.

Soleg.

Soleg

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Kumuyá.

Kumuyá

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