Ilustración Archives - Gworkshop Design https://gworkshopdesign.com/en/portfolio_categories/ilustracion/ Packaging & Branding studio - Ecuador Sat, 18 Apr 2026 14:56:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 Kunana. https://gworkshopdesign.com/en/portfolio/kunana/ Thu, 28 Mar 2024 17:54:58 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=5957 The post Kunana. appeared first on Gworkshop Design.

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A brand with positive impact.

We were in charge of developing the brand and packaging concept for the world's first banana milk. A dairy-free, plant-based drink that is high in protein and low in sugar.

The brand was developed that has a key message which is "rescuing bananas that goes to wasted." Using “ugly” bananas prevents food waste and helps local farmers and their communities generate more income.

Client

Kunana

Project Date

2024

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Kunana - Gworkshop Design | Packaging and branding studio
Kunana - Gworkshop Design | Packaging and branding studio
Kunana - Gworkshop Design | Packaging and branding studio
Kunana - Gworkshop Design | Packaging and branding studio

Made with rescued bananas.

Not all bananas that grows end up on supermarket shelves. “Ugly” bananas contain the same nutrients, but are often dismissed just because of their appearance. In fact, around 1.3 million tons of bananas are wasted every year. We think they are perfect enough to consume!

Kunana - Gworkshop Design | Packaging and branding studio
Kunana - Gworkshop Design | Packaging and branding studio
Kunana - Gworkshop Design | Packaging and branding studio

Cool Bananas.

We think imperfect bananas make a pretty perfect drink, Go BANANAS…

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]]> Ranger Rings. https://gworkshopdesign.com/en/portfolio/ranger-rings/ Tue, 18 Jan 2022 22:05:18 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=5746 The post Ranger Rings. appeared first on Gworkshop Design.

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A snack full of adventures.

We were in charge of developing the new line of quinoa and chia snacks for the Ranger brand. These packages highlight the main character "BRUSS", who discovers worlds with unique characteristics in space.

Client

Dumonde

Project Date

2022

Category

Cases of study · Illustration · Packaging

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Ranger Rings - Gworkshop Design | Packaging and branding studio
Ranger Rings - Gworkshop Design | Packaging and branding studio
Ranger Rings - Gworkshop Design | Packaging and branding studio
Ranger Rings - Gworkshop Design | Packaging and branding studio

The Adventures of Bruss.

We develop a character who lives in a galaxy full of planets. Bruss is a born explorer who has a great imagination, this leads him to live stories full of emotion. Thus making it the most important element of the brand's storytelling.

Ranger Rings - Gworkshop Design | Packaging and branding studio
Ranger Rings - Gworkshop Design | Packaging and branding studio
Ranger Rings - Gworkshop Design | Packaging and branding studio

A galaxy full of flavor.

The Illustrations on the packages demonstrate Bruss's adventures regarding the discovery of these new planets. The same ones that are represented by the particular flavor of each of the snacks. Additionally, they are complemented with visual elements such as the rocket, the space propeller and the one to fly through space; to complement the communication of each story.

Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio

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]]> La Universal. https://gworkshopdesign.com/en/portfolio/la-universal/ Mon, 17 Jan 2022 19:58:13 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=5772 The post La Universal. appeared first on Gworkshop Design.

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La Universal

Chocolates y Caramelos

El Bandido.

We were in charge of developing a series of products for La Universal. El Bandido is a brand of chocolate coated wafer biscuit. These two developments we had to maintain the essence of the brand, integrating new skills or poses that interact with the product. So we can expand the product line while maintaining the pillars of the brand.

Client

La Universal

Project Date

2022

Category

Illustration · Packaging

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La Universal- Gworkshop Design | Packaging and branding studio
La Universal- Gworkshop Design | Packaging and branding studio

Products that helps the buyer consumer.

Today we look for products that solve people's life. Mix Piñata is a product that includes a mix of candies, lollipops and chocolates, which allow the user to take a product with a specific goal.

Mix cola is a product that contains the flavors of the most emblematic colas in the Ecuadorian market. The packaging encompasses a pop art communication that eludes the graphic style of these products.

Season products.

We incorporate the use of characters that contain the shape of the products in order to communicate an emotional message. In this way we get the brand to become more emotional and allow it to expand its values through its communication.

La Universal- Gworkshop Design | Packaging and branding studio
La Universal- Gworkshop Design | Packaging and branding studio
La Universal- Gworkshop Design | Packaging and branding studio
La Universal- Gworkshop Design | Packaging and branding studio

Illustration campaign «Dar es un regalo Universal» developed by: MullenLowe Delta

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]]> Wanabana. https://gworkshopdesign.com/en/portfolio/wanabana-baby/ Sun, 05 Apr 2020 14:13:17 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=5003 The post Wanabana. appeared first on Gworkshop Design.

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Wanabana

Baby ORGANICS

Expanding the brand to new consumers.

We were in charge of developing the new line of Wanabana Baby products. Following previously the parameters established in the mother line, we expanded the brand through color treatment. In this case we use pastel colors for the newborn category. We maintained all the initial architecture to continue strengthening the presence of the brand and its style, alluding to the name, we categorized this baby line under a spectrum of color very different from the traditional line.

Client

Grupo Difare - Wanabana

Project Date

2020

Category

Cases of study · Illustration · Packaging

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Wanabana Baby - Gworkshop Design | Packaging and branding studio
Wanabana Baby - Gworkshop Design | Packaging and branding studio
Wanabana Baby - Gworkshop Design | Packaging and branding studio
Wanabana Baby - Gworkshop Design | Packaging and branding studio
Wanabana Baby - Gworkshop Design | Packaging and branding studio

The 6 pillars for a sustainable brand architecture.

THE BRAND

Keep aligned with the initial brand parameters to create a link between all your products.

TARGET AUDIENCE

The promise of generating a product that appeals to the buyer consumer's senses.

CATEGORY

The category of products for newborns with pastel colors as a key factor.

Wanabana Baby - Gworkshop Design | Packaging and branding studio
Denominative

The description of the product from the organic world to its main ingredients.

Atributes

Always mention its additional attributes as differentiating elements. (Gluten Free - Unsweetened)

Brand Architecture

A product line architecture that allows us to continue introducing products to the market.

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]]> Ranger Pops. https://gworkshopdesign.com/en/portfolio/ranger-pops/ Mon, 17 Feb 2020 21:19:31 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=4893 The post Ranger Pops. appeared first on Gworkshop Design.

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Ranger Pops

SNACK WITH IMAGINATION

Creating stories through the brand.

We were in charge of developing a line of snacks that tell a story through their products. We develop a character that lives in a world full of adventures. Bruss in an innate explorer who likes reading and has a great imagination, this leads him to live stories full of fun and emotions.

Inspired by the style of comic's and children's books, we developed a line of packaging that expresses the attributes of the product, in addition to energizing the character and relating to the differences adventures that Bruss is about to experience.

Client

Dumonde

Project Date

2020

Category

Illustration · Logo · Packaging

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Ranger Pops | Gworkshop Design - Packaging and branding
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design - Packaging and branding
Ranger Pops | Gworkshop Design

Bruss the real ranger.

«Life is full of adventures, adventures that become stories, stories that leave us valuable experiences. The Rangers create their stories based on our values: courage, honesty and imagination ».

Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design
Ranger Pops | Gworkshop Design

Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio

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]]> Petit. https://gworkshopdesign.com/en/portfolio/petit/ Fri, 20 Dec 2019 16:15:50 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=4576 The post Petit. appeared first on Gworkshop Design.

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Nutrition, origin and love for ours.

We were in charge of redesigning the Petit Néctar product line. After the brand changed its core values, it was forced to change its line of communication. Petit is now a brand that leverages pride and a sense of belonging towards the local. This generates in its consumers the knowledge that its ingredients are inspired by their land and that they are products made by local hands.

Client

CBC - Beliv

Project Date

2019

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Petit - Gworkshop Design | Packaging & Branding Studio
Petit - Gworkshop Design | Packaging & Branding Studio
Petit Nectar - Gworkshop Design - Packaging Design & branding
Petit Nectar - Gworkshop Design - Packaging Design & branding

Communication through packaging.

In this development we were in charge of redesign the brand without losing its main values ​​and its form that has maintained it over the years. The logo was restructured since the typography had a classic and old style. The brand lacked a structured form and was visually rebuilt through the use of a constructive grid. The same that generated a visual balance between the two opposite edges of the brand among the free space around it.

Petit Nectar - Gworkshop Design - Packaging Design & branding
Petit Nectar - Gworkshop Design - Packaging Design & branding

Revitalizing the brand.

One of the most important factors was the need to modernize the brand. Its initial essence and aesthetics were maintained, however we restructured the brand through the use of a constructive grid; This allows us to have a visually balanced and geometrically proportional logo. From the typographic aspect we stick to the new guideline including a friendlier connotation; as it contains other product lines that target different target audiences.

Petit - Gworkshop Design | Packaging & Branding Studio
Petit - Gworkshop Design | Packaging & Branding Studio
Petit Nectar - Gworkshop Design - Packaging Design & branding

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]]> Miraflores kids. https://gworkshopdesign.com/en/portfolio/miraflores-yogurt/ Tue, 17 Dec 2019 13:56:11 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=5221 The post Miraflores kids. appeared first on Gworkshop Design.

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Miraflores

KIDS yogurt

A brand with years of experience.

The Miraflores brand is one of the benchmarks in dairy products in the Ecuadorian market. With more than 60 years in the market, it has been innovating in the development of products to be at the forefront in one of the most demanded categories nationwide.

Client

Alimec - Miraflores

Project Date

2018

Category

Branding · Illustration · Packaging

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Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design

A character that brings the brand to life.

In this development, we were in charge of developing the new line of yogurts for the children's category. The brand character was revitalized to give it a more youthful and modern aptitude that goes with the current lifestyle of our consumer.

Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design
Miraflores yogurt - Gworkshop Design

Character design developed by: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. // www.behance.net/Black-Studio

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]]> Vivo. https://gworkshopdesign.com/en/portfolio/vivo/ Mon, 16 Dec 2019 07:31:10 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=4775 The post Vivo. appeared first on Gworkshop Design.

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Vivo 

COLD PRESSED

Client

Vivo

Project Date

2018

Category

Illustration · Packaging

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Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design
Kaolati - Gworkshop Design
Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design
Jugos vivo - Gworkshop Design

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]]> Kaolati. https://gworkshopdesign.com/en/portfolio/kaolati/ Sun, 15 Dec 2019 12:11:23 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=4789 The post Kaolati. appeared first on Gworkshop Design.

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Kaolati

From tree to bar

Client

Kaolati

Project Date

2018

Category

Illustration · Logo · Packaging

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Kaolati - Gworshop Design
Kaolati - Gworshop Design
Kaolati - Gworshop Design
Kaolati - Gworshop Design

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]]> Inkari. https://gworkshopdesign.com/en/portfolio/inkari/ Sun, 15 Dec 2019 10:24:02 +0000 https://gworkshopdesign.com/?post_type=portfolio&p=4802 The post Inkari. appeared first on Gworkshop Design.

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Inkari

Harvest

Products with social responsability.

We were in charge of developing a new concept of tea. The main ingredients are grown and produced in South America, Ecuador and Peru. This product line includes: Arriba cocoa chocolate, maca, guayusa, golden berries, etc. One of the main social responsibility objectives of this brand was to help the animals of the Ecuadorian Amazon to return them to nature.

Client

Inkari

Project Date

2017

Category

Illustration · Logo · Packaging

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Inkari Harvest | Gworkshop Design
Inkari Harvest | Gworkshop Design
Inkari Harvest | Gworkshop Design

The return of the Inca warrior.

The main objective was to connect the idea of the Inca warrior portrayed in these animal masks. This warrior has the appropriate style of the time period that includes crowns, large gold earrings, face painting, etc. Also the representation of these masks evokes most representative animals in the main culture, most of them are symbols of strength and wisdom. As an example, the jaguar represents power, mystical darkness and sacred energies and is linked to political power in that particular period of time.

Inkari Harvest | Gworkshop Design
Inkari Harvest | Gworkshop Design
Inkari Harvest | Gworkshop Design
Inkari Harvest | Gworkshop Design

Illustration as a unique design factor.

We use illustration as our main technique so that we can create a unique and striking style. By mixing all the main ideas as well as: Inca warrior, ingredients and social responsibility, we could find this interesting representation of each product. It is also important to mention that we can incorporate more products in the category without losing its main criteria.

Inkari Harvest | Gworkshop Design
Inkari Harvest | Gworkshop Design

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