Casos de estudio Archives - Gworkshop Design

A brand and packaging was created that seeks to elevate dietary supplements to a clinical level of excellence. Where the innovation of scientific processes, the purity and high quality of the raw materials, merge to generate a transcendental impact on health.

Each formula is a masterpiece by the founder and specialist Christina Lima and businessman Gabriel Coronel. Inspired by ancient wisdom and the purity of nature, the power of science is mixed to create an avant-garde brand based on science and innovation.

Client

Neek suplement - USA

Project Date

2025

Category

Branding · Cases of study · Logo · Packaging

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A vision of transformative health.

Transforming lives through clinical supplements that fuse the effectiveness of medicine with the benefits that nature offers us, guided by the firm belief that optimal health is achievable naturally.

Within the development of the project, a holographic material was used in the printing process, which allows the product to be linked to the world of innovation and functionality.

Neek = Semilla

In the language of the Mayan culture, "NEEK" means "seed." It symbolizes the origin of health and well-being, the initial spark of vitality that nourishes and strengthens. Just as a seed contains the potential to grow and flourish.

The post Neek. appeared first on Gworkshop Design.

Kunana.

admin — Thu, 28 Mar 2024 17:54:58 +0000

A brand with positive impact.

We were in charge of developing the brand and packaging concept for the world's first banana milk. A dairy-free, plant-based drink that is high in protein and low in sugar.

The brand was developed that has a key message which is "rescuing bananas that goes to wasted." Using “ugly” bananas prevents food waste and helps local farmers and their communities generate more income.

Client

Kunana

Project Date

2024

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Made with rescued bananas.

Not all bananas that grows end up on supermarket shelves. “Ugly” bananas contain the same nutrients, but are often dismissed just because of their appearance. In fact, around 1.3 million tons of bananas are wasted every year. We think they are perfect enough to consume!

Cool Bananas.

We think imperfect bananas make a pretty perfect drink, Go BANANAS…

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Morena.

admin — Tue, 07 Jun 2022 21:06:28 +0000

Burnt Cheesecake style.

We were in charge of developing the brand and packaging for “Morena Casa de Tartas”. This brand rescued the elegance and delicacy of the cake fused with the unique flavor and texture of its ingredients.

Client

Morena Casa de Tartas

Project Date

2022

Category

Branding · Cases of study · Logo · Packaging

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Packaging as a differentiating element.

Kraft paper is one of the elements that we use in our packaging since it has binding connotations of craftsmanship. In addition to the use of a rubric written by the people who put so much dedication and affection into each of their cakes; making the packaging contain emotional factors for the consumer. The main element of the brand was enhanced by adorning its communication and design throughout the entire package.

The perfect balance.

The color used harmonizes and gives warmth to the product, providing it with a differentiating and elegant communication, which undoubtedly enhances flavors, modernizes and encourages you to try it.

The post Morena. appeared first on Gworkshop Design.

Ranger Rings.

admin — Tue, 18 Jan 2022 22:05:18 +0000

A snack full of adventures.

We were in charge of developing the new line of quinoa and chia snacks for the Ranger brand. These packages highlight the main character "BRUSS", who discovers worlds with unique characteristics in space.

Client

Dumonde

Project Date

2022

Category

Cases of study · Illustration · Packaging

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The Adventures of Bruss.

We develop a character who lives in a galaxy full of planets. Bruss is a born explorer who has a great imagination, this leads him to live stories full of emotion. Thus making it the most important element of the brand's storytelling.

A galaxy full of flavor.

The Illustrations on the packages demonstrate Bruss's adventures regarding the discovery of these new planets. The same ones that are represented by the particular flavor of each of the snacks. Additionally, they are complemented with visual elements such as the rocket, the space propeller and the one to fly through space; to complement the communication of each story.

Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio

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Mulata.

admin — Sat, 10 Apr 2021 22:24:21 +0000

Mulata

Mestizaje_culinario

The mixture of culture and flavors.

Culinary miscegenation is the union of two cultures that has been characterized in Ecuador for many centuries. This union has been the perfect alliance to rescue and innovate in the development of different products and their main dishes.

The constant discovery of flavors and textures is the main challenge of any brand. That is why Mulata experiments and creates a gastronomic alternative to be relevant and unique in the consumer's mind.

Client

Mulata

Project Date

2021

Category

Branding · Cases of study · Logo · Packaging

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The post Mulata. appeared first on Gworkshop Design.

Chiki.

admin — Sat, 27 Mar 2021 14:34:38 +0000

Chiki

Fountain of youth

Celebrating culture.

Chiki Chiki Boom Boom aim to inspire our people to EAT, DRINK MEJOR + DO GOOD VIBRAS. We create products that are good for you, good for the Earth, and good for the culture. The spirit of our traditions is rooted in our superfoods that bring happiness, health & longevity.

Client

Chiki Chiki Boom boom

Project Date

2021

Category

Branding · Cases of study · Packaging

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The valley of longevity.

Chiki Chiki Boom Boom is an ancient recipe that is hundreds of years old, made from herbs, flowers and alkaline mountain water that is produced and bottled in Ecuador.

It comes from a region called Vilcabamba, better known as the "Valley of Longevity." The area sits under the Equator, nestled between the Amazon and the Andes. The urban legend of this fountain of youth is that every time you drink, you live one more day.

Colorful & powerful.

The essence of packaging is to evoke the naturalness and functionality of its ingredients. We incorporate bright colors that are born from our culture mixed with the musical rhythm of the brand, thus giving rise to a powerful ancestral mix.

As part of his storytelling, he mixes Latin Spanish with English to appeal to the American consumer. In addition, one plant is planted per bottle sold. LATIN BOOM !!!

The post Chiki. appeared first on Gworkshop Design.

Wanabana.

admin — Sun, 05 Apr 2020 14:13:17 +0000

Wanabana

Baby ORGANICS

Expanding the brand to new consumers.

We were in charge of developing the new line of Wanabana Baby products. Following previously the parameters established in the mother line, we expanded the brand through color treatment. In this case we use pastel colors for the newborn category. We maintained all the initial architecture to continue strengthening the presence of the brand and its style, alluding to the name, we categorized this baby line under a spectrum of color very different from the traditional line.

Client

Grupo Difare - Wanabana

Project Date

2020

Category

Cases of study · Illustration · Packaging

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The 6 pillars for a sustainable brand architecture.

THE BRAND

Keep aligned with the initial brand parameters to create a link between all your products.

TARGET AUDIENCE

The promise of generating a product that appeals to the buyer consumer's senses.

Denominative

The description of the product from the organic world to its main ingredients.

Atributes

Always mention its additional attributes as differentiating elements. (Gluten Free - Unsweetened)

Brand Architecture

A product line architecture that allows us to continue introducing products to the market.

The post Wanabana. appeared first on Gworkshop Design.

Cinchona.

admin — Sat, 21 Dec 2019 20:11:17 +0000

Discovering the origins of quinine.

The story goes that a Jesuit from Lojano discovered the cure for malaria and had the gesture of giving it to all humanity. We believe in the purity of this type of gesture and that is why we create a tonic water of the highest quality so that you can proudly share its Andean flavor.

The volcanic water of the Andes mixes with the purity of the quinine in the effervescence of our Cinchona Drinks. A slight sour and bitter flavor highlights its flavor, while the groundwater of the mythical Cayambe volcano gives it an exotic texture for the palate.

Client

Cinchona Drinks

Project Date

2020 - 2021

Category

Branding · Cases of study · Logo · Packaging

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STORYTELLING

The legacy of Pedro Leiva.

Un dia, un jesuita del pueblo de Loja, cayó enfermo de malaria, acercándose así a la muerte. Don pedro, con el conocimiento de esta mágica planta, logro curarlo…

El sacerdote después de estar curado, logró tratar y sanar a una autoridad española de Loja. A su vez, esta autoridad curó a la esposa del virrey del Perú, el Conde de Chinchón, de donde viene el nombre que hoy le conocemos a la planta: Cinchona. Al ver las maravillas de la planta, el Conde se la llevó a Europa…

Este pequeño gesto de Don Pedro Leiva significó, no solo lavar la vida de un jesuita, pero se transformó después en la solución para tratar una de las enfermedades más letales de la humanidad, la malaria, salvando así a toda Europa sin ni siquiera darse cuenta.

Contemporary design evoking bygone eras.

The challenge of this project was to develop a brand and packaging that communicates and tells the story of Pedro Leiva. We use illustrations and ornaments that symbolize the cinchona plant, in addition to the use of decorative elements characteristic of the seventeenth century. The use of two main colors such as blue and gold has connotations linked to the purity, history and ties of the ingredients of this product. With the use of color we understand the change in flavor between each bottle.

The use of the Natural cinchona allows the product to be illuminated under the use of black light, highlighting a deep blue color. This is why the main color of the brand is reflected by this color.

Minimizing the environmental impact.

This four-pack development aims to minimize the use of cardboard to make it a more environmentally friendly packaging. Reducing up to 60% of the use of the material, without the need to compromise its structure and functionality. It has a system in the upper part that allows the consumer to grasp the product and providing a high level of support to the packaging.

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Soleg.

admin — Fri, 20 Dec 2019 19:28:17 +0000

Soleg

DRIED FRUITS

Sophistication and simplicity as brand hallmarks.

We were in charge of developing a packaging line for the Ecuadorian market. Through typographic use we break the words of the ingredient to give dynamism to the design. This system allows us to adapt any product of this line and generate a sustainable brand architecture over time. The chromatic use allows us to highlight the photograph of the product generating a harmony and balance between all the visual elements.

Client

Mascorona

Project Date

2019

Category

Cases of study · Logo · Packaging

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Brand Architecture.

The idea of this project was to generate an elegant and sophisticated connotation, in addition to the harmony and cleanliness among its elements. This allows the products to stand out on their own. What makes this proposal innovative in the market. It is the use of the "Didot" typography that presents a high contrast between the thin lines and the thick verticals against the beauty of photography.

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Casos de estudio Archives - Gworkshop Design

Hola.

Neek.

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Kunana.

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Morena.

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Ranger Rings.

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Mulata.

Mulata

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Chiki.

Chiki

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Wanabana.

Wanabana

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The 6 pillars for a sustainable brand architecture.

THE BRAND

TARGET AUDIENCE

CATEGORY

Denominative

Atributes

Brand Architecture

Cinchona.

Client

Project Date

Category

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STORYTELLING

The legacy of Pedro Leiva.

Soleg.

Soleg

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