Branding Archives - Gworkshop Design

Neek.

admin — Mon, 10 Feb 2025 14:03:57 +0000

An high-quality science based brand.

A brand and packaging was created that seeks to elevate dietary supplements to a clinical level of excellence. Where the innovation of scientific processes, the purity and high quality of the raw materials, merge to generate a transcendental impact on health.

Each formula is a masterpiece by the founder and specialist Christina Lima and businessman Gabriel Coronel. Inspired by ancient wisdom and the purity of nature, the power of science is mixed to create an avant-garde brand based on science and innovation.

Client

Neek suplement - USA

Project Date

2025

Category

Branding · Cases of study · Logo · Packaging

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A vision of transformative health.

Transforming lives through clinical supplements that fuse the effectiveness of medicine with the benefits that nature offers us, guided by the firm belief that optimal health is achievable naturally.

Within the development of the project, a holographic material was used in the printing process, which allows the product to be linked to the world of innovation and functionality.

Neek = Semilla

In the language of the Mayan culture, "NEEK" means "seed." It symbolizes the origin of health and well-being, the initial spark of vitality that nourishes and strengthens. Just as a seed contains the potential to grow and flourish.

The post Neek. appeared first on Gworkshop Design.

Kunana.

admin — Thu, 28 Mar 2024 17:54:58 +0000

A brand with positive impact.

We were in charge of developing the brand and packaging concept for the world's first banana milk. A dairy-free, plant-based drink that is high in protein and low in sugar.

The brand was developed that has a key message which is "rescuing bananas that goes to wasted." Using “ugly” bananas prevents food waste and helps local farmers and their communities generate more income.

Client

Kunana

Project Date

2024

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Made with rescued bananas.

Not all bananas that grows end up on supermarket shelves. “Ugly” bananas contain the same nutrients, but are often dismissed just because of their appearance. In fact, around 1.3 million tons of bananas are wasted every year. We think they are perfect enough to consume!

Cool Bananas.

We think imperfect bananas make a pretty perfect drink, Go BANANAS…

The post Kunana. appeared first on Gworkshop Design.

Minerva.

admin — Sun, 19 Feb 2023 19:38:59 +0000

Redesigning an Ecuadorian coffee icon.

We were in charge of redesigning their packaging of one of the coffee brands with the longest history in the Ecuadorian market.

One of the most important challenges was to incorporate messages and attributes that generate a better purchase promise, but maintaining its essence and image parameters that have been maintained since its inception.

Client

Minerva

Project Date

2023

Category

Branding · Packaging

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The details are what count.

During development, the elements that the consumer associated with the brand and product were identified. After this, a packaging architecture was generated that allows it to grow over time, but giving it a much more modern and current look. The important thing is that the consumer feels that their usual product has not changed, but has simply been modernized.

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Morena.

admin — Tue, 07 Jun 2022 21:06:28 +0000

Burnt Cheesecake style.

We were in charge of developing the brand and packaging for “Morena Casa de Tartas”. This brand rescued the elegance and delicacy of the cake fused with the unique flavor and texture of its ingredients.

Client

Morena Casa de Tartas

Project Date

2022

Category

Branding · Cases of study · Logo · Packaging

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Packaging as a differentiating element.

Kraft paper is one of the elements that we use in our packaging since it has binding connotations of craftsmanship. In addition to the use of a rubric written by the people who put so much dedication and affection into each of their cakes; making the packaging contain emotional factors for the consumer. The main element of the brand was enhanced by adorning its communication and design throughout the entire package.

The perfect balance.

The color used harmonizes and gives warmth to the product, providing it with a differentiating and elegant communication, which undoubtedly enhances flavors, modernizes and encourages you to try it.

The post Morena. appeared first on Gworkshop Design.

Mulata.

admin — Sat, 10 Apr 2021 22:24:21 +0000

Mulata

Mestizaje_culinario

The mixture of culture and flavors.

Culinary miscegenation is the union of two cultures that has been characterized in Ecuador for many centuries. This union has been the perfect alliance to rescue and innovate in the development of different products and their main dishes.

The constant discovery of flavors and textures is the main challenge of any brand. That is why Mulata experiments and creates a gastronomic alternative to be relevant and unique in the consumer's mind.

Client

Mulata

Project Date

2021

Category

Branding · Cases of study · Logo · Packaging

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Chiki.

admin — Sat, 27 Mar 2021 14:34:38 +0000

Chiki

Fountain of youth

Celebrating culture.

Chiki Chiki Boom Boom aim to inspire our people to EAT, DRINK MEJOR + DO GOOD VIBRAS. We create products that are good for you, good for the Earth, and good for the culture. The spirit of our traditions is rooted in our superfoods that bring happiness, health & longevity.

Client

Chiki Chiki Boom boom

Project Date

2021

Category

Branding · Cases of study · Packaging

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The valley of longevity.

Chiki Chiki Boom Boom is an ancient recipe that is hundreds of years old, made from herbs, flowers and alkaline mountain water that is produced and bottled in Ecuador.

It comes from a region called Vilcabamba, better known as the "Valley of Longevity." The area sits under the Equator, nestled between the Amazon and the Andes. The urban legend of this fountain of youth is that every time you drink, you live one more day.

Colorful & powerful.

The essence of packaging is to evoke the naturalness and functionality of its ingredients. We incorporate bright colors that are born from our culture mixed with the musical rhythm of the brand, thus giving rise to a powerful ancestral mix.

As part of his storytelling, he mixes Latin Spanish with English to appeal to the American consumer. In addition, one plant is planted per bottle sold. LATIN BOOM !!!

The post Chiki. appeared first on Gworkshop Design.

Arkade.

admin — Fri, 02 Oct 2020 12:59:31 +0000

Arkade

gaming BLASTER

The future of gaming.

Arkade is a brand that develops electronic devices to interact with video games. Gaming Blaster allows you to enjoy your favorite FPS games on PC and mobile devices, immersing you in a 360-degree experience, where you can control, spin, aim and shoot your opponents in a unique and fun way.

Now a day we are used to designing packaging, without first showing how spectacular and incredible a product can be. In this development we wanted to highlight the beauty of the product through its design and functionality so that this is its greatest focal point. Without a doubt there is no better packaging design than transparency, since it allows you to show what you are really buying.

Client

Arkade

Project Date

2020

Category

Branding · Packaging

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Futuristic, rude and disruptive.

It´s unique style has a futuristic and disruptive connotation like no other brand has managed to capture. This device works with a hundred video games that allows you to immerse yourself in a unique experience with FPS video games.

Arkade Gaming Blaster stands out for its: hight precision gyroscope, motion tracking, low latency bluetooth, haptic feedback, rechargeable battery and live streaming.

Gaming Blaster

Works with your favorite FPS games on PC and Mobile.

Take a look

The importance of an objective communication.

The importance of a brand development is to be able to expand the linear with creative ideas that follow a clear pattern of communication. The shelfs are undoubtedly one of the elements in which we can provide it with important information that allow the product to tell a story as a whole of its functional attributes.

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Cinchona.

admin — Sat, 21 Dec 2019 20:11:17 +0000

Discovering the origins of quinine.

The story goes that a Jesuit from Lojano discovered the cure for malaria and had the gesture of giving it to all humanity. We believe in the purity of this type of gesture and that is why we create a tonic water of the highest quality so that you can proudly share its Andean flavor.

The volcanic water of the Andes mixes with the purity of the quinine in the effervescence of our Cinchona Drinks. A slight sour and bitter flavor highlights its flavor, while the groundwater of the mythical Cayambe volcano gives it an exotic texture for the palate.

Client

Cinchona Drinks

Project Date

2020 - 2021

Category

Branding · Cases of study · Logo · Packaging

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STORYTELLING

The legacy of Pedro Leiva.

Un dia, un jesuita del pueblo de Loja, cayó enfermo de malaria, acercándose así a la muerte. Don pedro, con el conocimiento de esta mágica planta, logro curarlo…

El sacerdote después de estar curado, logró tratar y sanar a una autoridad española de Loja. A su vez, esta autoridad curó a la esposa del virrey del Perú, el Conde de Chinchón, de donde viene el nombre que hoy le conocemos a la planta: Cinchona. Al ver las maravillas de la planta, el Conde se la llevó a Europa…

Este pequeño gesto de Don Pedro Leiva significó, no solo lavar la vida de un jesuita, pero se transformó después en la solución para tratar una de las enfermedades más letales de la humanidad, la malaria, salvando así a toda Europa sin ni siquiera darse cuenta.

Contemporary design evoking bygone eras.

The challenge of this project was to develop a brand and packaging that communicates and tells the story of Pedro Leiva. We use illustrations and ornaments that symbolize the cinchona plant, in addition to the use of decorative elements characteristic of the seventeenth century. The use of two main colors such as blue and gold has connotations linked to the purity, history and ties of the ingredients of this product. With the use of color we understand the change in flavor between each bottle.

The use of the Natural cinchona allows the product to be illuminated under the use of black light, highlighting a deep blue color. This is why the main color of the brand is reflected by this color.

Minimizing the environmental impact.

This four-pack development aims to minimize the use of cardboard to make it a more environmentally friendly packaging. Reducing up to 60% of the use of the material, without the need to compromise its structure and functionality. It has a system in the upper part that allows the consumer to grasp the product and providing a high level of support to the packaging.

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Kumuyá.

admin — Fri, 20 Dec 2019 16:28:25 +0000

Kumuyá

ancestral secrets

Inspired by the ancestral wealth of Latin America.

Kumuyá is a mystical energy that has ancestral powers, which have been rescued through the powerful ingredients that can be found in Latin America. This insatiable search has led us to develop products that have a nutritional benefit for our consumers.

This logo represents ancestral values such as the sun, mountains, nature, energy and mysticism. These elements also symbolize the geographical richness of this region. The packaging presents an Andean style through the use of typography and pictograms that elude ancentral mythology.

Client

Kumuyá

Project Date

2019

Category

Branding · Logo · Packaging

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Petit.

admin — Fri, 20 Dec 2019 16:15:50 +0000

Nutrition, origin and love for ours.

We were in charge of redesigning the Petit Néctar product line. After the brand changed its core values, it was forced to change its line of communication. Petit is now a brand that leverages pride and a sense of belonging towards the local. This generates in its consumers the knowledge that its ingredients are inspired by their land and that they are products made by local hands.

Client

CBC - Beliv

Project Date

2019

Category

Branding · Cases of study · Illustration · Logo · Packaging

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Communication through packaging.

In this development we were in charge of redesign the brand without losing its main values and its form that has maintained it over the years. The logo was restructured since the typography had a classic and old style. The brand lacked a structured form and was visually rebuilt through the use of a constructive grid. The same that generated a visual balance between the two opposite edges of the brand among the free space around it.

Revitalizing the brand.

One of the most important factors was the need to modernize the brand. Its initial essence and aesthetics were maintained, however we restructured the brand through the use of a constructive grid; This allows us to have a visually balanced and geometrically proportional logo. From the typographic aspect we stick to the new guideline including a friendlier connotation; as it contains other product lines that target different target audiences.

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Branding Archives - Gworkshop Design

Neek.

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Kunana.

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Minerva.

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Morena.

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Mulata.

Mulata

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Chiki.

Chiki

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Arkade.

Arkade

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Gaming Blaster

Cinchona.

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STORYTELLING

The legacy of Pedro Leiva.

Kumuyá.

Kumuyá

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Petit.

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