Expanding the brand to new consumers.
The 6 pillars for a sustainable brand architecture.
Expanding the brand to new consumers.
We were in charge of developing the new line of Wanabana Baby products. Following previously the parameters established in the mother line, we expanded the brand through color treatment. In this case we use pastel colors for the newborn category. We maintained all the initial architecture to continue strengthening the presence of the brand and its style, alluding to the name, we categorized this baby line under a spectrum of color very different from the traditional line.
Keep aligned with the initial brand parameters to create a link between all your products.
The promise of generating a product that appeals to the buyer consumer's senses.
The category of products for newborns with pastel colors as a key factor.
The description of the product from the organic world to its main ingredients.
Always mention its additional attributes as differentiating elements. (Gluten Free - Unsweetened)
A product line architecture that allows us to continue introducing products to the market.