Sophistication and simplicity as brand hallmarks.
Brand Architecture.
Sophistication and simplicity as brand hallmarks.
We were in charge of developing a packaging line for the Ecuadorian market. Through typographic use we break the words of the ingredient to give dynamism to the design. This system allows us to adapt any product of this line and generate a sustainable brand architecture over time. The chromatic use allows us to highlight the photograph of the product generating a harmony and balance between all the visual elements.
Brand Architecture.
The idea of this project was to generate an elegant and sophisticated connotation, in addition to the harmony and cleanliness among its elements. This allows the products to stand out on their own. What makes this proposal innovative in the market. It is the use of the "Didot" typography that presents a high contrast between the thin lines and the thick verticals against the beauty of photography.