How to sell an emotion.

The idea begin this project is to sell emotions through a product. The taste is represented by emotions such as love, sadness, happiness, fear and anger. These flavors are mixed with the vodka to evoke a change in your attitude based on your preference.

Mixed Emotions- Gworkshop Design | Packaging and branding studio
Mixed Emotions- Gworkshop Design | Packaging and branding studio
Mixed Emotions- Gworkshop Design | Packaging and branding studio

Its structural design.

The spiral structure is formed by plastic tubes that invite the consumer to visualize how the liquids are combined. Two small mechanisms delineate the tubes to the bottom of the container, allowing air to enter and the liquid to be absorbed. The lid provides an airtight seal, thus closing all openings.

Mixed Emotions- Gworkshop Design | Packaging and branding studio
Mixed Emotions- Gworkshop Design | Packaging and branding studio

The functionality of the bottle.

While the front panel invites the consumer to drink, the rear panel displays phrases to illustrate the type of experience you are about to live. Because of its design, consumers can dance, jump, go wild or do whatever they want without worrying about spilling their drink or breaking the bottle.

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