A brand that highlights the health.
Karay is a new brand in the Ecuadorian market that is innovating in the area of healthy products. They have been characterized by incorporating fruits, seeds, vegetables and ingredients native to Ecuador and South America. Within their motto they buy from small producers, thus supporting the growth and development of the country.
Among its main product lines are: fruit snacks, chips, flours, oils, butter, finished product bases, etc.
Grow in different categories with the same visual style.
We focus on using the color black as a visual code of brand representation since it is not very common in the category. This allows us to differentiate ourselves from the rest and grow in different categories under the same brand guidelines. It also has a typographic and visual style that draws on the style of the South American blackboard and chalk market. In this way the black background in contrast to the liveliness of the photography allows us to enhance the packaging and appeal to the appetite of the product.
