The real treasure is in our products.
An array that generates endless pictograms.
The real treasure is in our products.
Inca ‘s Treasure is a brand thats is represented by the Andean cosmovision. This concept believes that the spiritual world, human world and the Pachamama (Mother Earth) , are a universe that are permanently related. This whole view of nature is to Andean culture, a living being. Man has a soul, a life force and so do all plants, animals and terrain. Since man is nature itself he does not dominate, nor does he seek to dominate. Life and existence in nature is a moment in time.
An array that generates endless pictograms.
The logo and patterns used for this project are an abstraction of the matrix of the Andean cosmovision. It is generated by a circle with horizontal and vertical stripes, representing the three mentioned concepts: espiritual world, human world and the Pachamama. The matrix allows us to generate pictorial patterns that are transformed into graphic imagery.
This brand sells products that come from Latin America. Coffee, chocolate, chia, quinoa, etc; They are part of the products of our region that we have inherited.