A brand that comes to life through its product.
A brand that comes to life through its product.
Dj’s is a chocolate brand filled with different ingredients for the American market. We saw the need to create a series of characters that emulate the shape and texture of the product and also invite the consumer to try.
The brand clearly reflects the use headphones as an element of differentiation. We focus on creating different characters that symbolize different styles of music. These funny and noisy characters help us create a world that lives around these chocolates.