The challenge of this project was to develop a brand and packaging that communicates and tells the story of Pedro Leiva. We use illustrations and ornaments that symbolize the cinchona plant, in addition to the use of decorative elements characteristic of the seventeenth century. The use of two main colors such as blue and gold has connotations linked to the purity, history and ties of the ingredients of this product. With the use of color we understand the change in flavor between each bottle.

The use of the Natural cinchona allows the product to be illuminated under the use of black light, highlighting a deep blue color. This is why the main color of the brand is reflected by this color.