Burnt Cheesecake style.

We were in charge of developing the brand and packaging for “Morena Casa de Tartas”. This brand rescued the elegance and delicacy of the cake fused with the unique flavor and texture of its ingredients. 

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Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio

Packaging as a differentiating element.

Kraft paper is one of the elements that we use in our packaging since it has binding connotations of craftsmanship. In addition to the use of a rubric written by the people who put so much dedication and affection into each of their cakes; making the packaging contain emotional factors for the consumer. The main element of the brand was enhanced by adorning its communication and design throughout the entire package.

Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio
Morena - Gworkshop Design | Packaging and branding studio

The perfect balance.

The color used harmonizes and gives warmth to the product, providing it with a differentiating and elegant communication, which undoubtedly enhances flavors, modernizes and encourages you to try it.

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