El Bandido.
Products that helps the buyer consumer.
Season products.
El Bandido.
We were in charge of developing a series of products for La Universal. El Bandido is a brand of chocolate coated wafer biscuit. These two developments we had to maintain the essence of the brand, integrating new skills or poses that interact with the product. So we can expand the product line while maintaining the pillars of the brand.
Products that helps the buyer consumer.
Today we look for products that solve people's life. Mix Piñata is a product that includes a mix of candies, lollipops and chocolates, which allow the user to take a product with a specific goal.
Mix cola is a product that contains the flavors of the most emblematic colas in the Ecuadorian market. The packaging encompasses a pop art communication that eludes the graphic style of these products.
Season products.
We incorporate the use of characters that contain the shape of the products in order to communicate an emotional message. In this way we get the brand to become more emotional and allow it to expand its values through its communication.
Illustration campaign «Dar es un regalo Universal» developed by: MullenLowe Delta