Creating stories through the brand.
Bruss the real ranger.
Creating stories through the brand.
We were in charge of developing a line of snacks that tell a story through their products. We develop a character that lives in a world full of adventures. Bruss in an innate explorer who likes reading and has a great imagination, this leads him to live stories full of fun and emotions.
Inspired by the style of comic's and children's books, we developed a line of packaging that expresses the attributes of the product, in addition to energizing the character and relating to the differences adventures that Bruss is about to experience.
Bruss the real ranger.
«Life is full of adventures, adventures that become stories, stories that leave us valuable experiences. The Rangers create their stories based on our values: courage, honesty and imagination ».
Character development in collaboration with: BLACK STUDIO & direct by: GUSTAVO CASTELLANOS. www.behance.net/Black-Studio